The Village Goldsmith

Jewelry Repair & Design

Longest Standing Jewelry Store in South Lake County

"Quality & Service Never Costs always Pays"

Store Hours 
- Friday 9am to 5pm

 Saturday 9am to 1

Located at 630 West Hwy. 50, Clermont, FL. 34711

When you walk into The Village Goldsmith, you're not just walking into a store,
you're walking into our home, and that's how we'd like you to feel.


  Celebrating Our 20th Year Anniversary
here in South Lake County
Wow! It hardly seems possible that it has been twenty years since we (Jim and Betty Johnson) chose to share our dream in this
Gem of the Hills community with you.  We opened The Village Goldsmith June 14, 1994 at 630 W. Hwy 50 in Clermont, and have
been in the same location, with the same phone number (352.394.4429), with the same owners, and the same dedication to
quality workmanship partnered with customer service.

While the consistency you have come to trust has been our watchword, we are looking
ahead to making small upgrades to keep pace with South Lake County’s ever changing population growth
and financial community; watch for them.  We have no interest or intention of becoming a box-store
wannabe, so you may be assured that our personalized way of conducting business will never change.
Our repair work meticulously worked by experienced goldsmiths, Jose and Jim will remain
first class with ultimate attention to detail.  Our custom designs will always keep pace with the
latest styles inspired by you, the true imaginative designer. 
Your desire for one-of-a-kind
pieces will continue to be respected with no duplication for any other customers.

 Our customer relations expert is daughter Torri, she continues enhance your experience with us by
inserting her unique perspective of design and repair adjustments.  Always ready with a welcoming
smile,Torri can change your watch batteries, recommend a gift for your loved one or counsel
your desire for of a customized designed piece.  In addition it is Torri’s voice you hear
letting you know that your special item is ready for pick-up.  I have the responsibility
of restringing your beads and pearls.  Better to maintain the silken threads then lose
what may be an heirloom strand of precious memories.

The Village Goldsmith offers custom design, intricate repair, ready to wear individually manufactured items, clock and
watch repair, battery replacement, pearl and bead maintenance.  Jim has even been known
to repair trumpets and eye glasses.  We try to do it all for you.

We have been rewarded for our integrity and dedication to the Clermont community with outstanding ratings from the
South Lake Chamber of Commerce, the Better Business Bureau of Central Florida and the unwavering support of
you, the folks who have become our family, friends, neighbors and partners.

Our commitment to you and yours to us has never wavered.  We have always been and will continue to be
Clermont’s jewelry repair and design shop of choice, "The Village Gold Smith".

Thank you again for keeping your business at home and helping us make our jewelry store your jewelry store for yet another amazing year.

Jim & Betty

Proud member, in good standing with the South Lake Chamber of Commerce

Click for the BBB Business Review of this Gold, Silver & Platinum Dealers in CLermont FL


April is Diamond Month

Quality jewelry remains the best value in the long run.  Today's jewelry marketplace is greatly change from a decade ago.  Department stores, discount outlets
and promotional jewelry chains have flooded the market with low quality goods at unrealistic discounts.  The credibility of the traditional "Mom & Pop" jewelry
store survives through everyday fair prices, good services (many on the premises), and quality jewelry.
Today's consumers are quickly becoming educated to the "scam" of the overpriced, but heavily discounted, 14k chains, diamonds and all the rest.
Most of these jewelry items can be purchased at a savings from small businesses using traditional fair pricing, where no discount is needed.  When purchasing jewelry, consider
the percentage of the price that is going for location, promotion and advertising.
Service is the reason so many second time buyers become life-long customers of the independent jeweler.  Jewelry occasionally needs service or adjustment.
When an experienced and informed jeweler is conveniently located, the informed customer will eventually seek us out.  Service will always be the means by which an
independent jeweler makes, and keeps a good customer.  A jeweler that depends on repeat customers will choose to sell quality jewelry.
This means jewelry that is constructed well using quality methods and materials.
This consistently good quality assures the customer of lasting value with their purchase.  Fair prices, good services and quality jewelry, should always
be the goal of the smart shopper AND the independent jeweler.


This weeks Q & A:
  How often should I have my Jewelry inspected?

( See Internet Specials page for the answer )

Traditional Birthstone for April is the Diamond

The diamonds brilliance has survived a journey of billions of years.  Fabulous tales and myths abound about the power of diamonds.
Success, fearless & invincibility are some of the mystical properties ascribed to this famous gem.
Today, diamonds remain the most treasured symbol of devotion, honor and strength.  Diamond sources are Botswana, Russia,
South Africa, Australia, Namibia, Zaire, Brazil, China & Canada.  The unmatched beauty and elegance
of a diamond makes it the perfect jewel for marking important occasions.
Celebrate your special moment with diamonds.

What ever the reason, the Diamond is always fabulous fashion choice.

See the complete Birthstone list on our Links page.